Last night I made a decision. We are going green. The next steps, of course, was the figuring out how. Dr. Daniel Sem, the Dean of my former business school and a friend and mentor, wrote in an article for the Concordian
"Sustainability is about the triple bottom line: People, planet, and profit. Successful companies are not just profitable, they also demonstrate compassion and concern for the people who create and consume their products, and are mindful of their impact on the environment." - Dr. Dan Sem CONCORDIAN P. 9 SPRING/SUMMER 2016
As the founder/owner/president/ceo of the company, (I still haven't settled on what my title is) I have the sweeping authority to make this change. We were tasked by God to tend the garden (Genesis 2:15), and, on a more business minded note, the market has begun to place a premium on companies that reflect these attitudes.
So now to the nitty gritty of the next steps. I wrote down four areas that I think we can make progress: Energy, Carbon, Waste, and Water.
The easiest is Water. We use a small amount of water to cool our machines, so that they don't melt when they are working hard. The cooling system is entirely self contained, so there aren't any pollutants that would create a negative impact. We need to be more diligent about filtering the water and optimizing its use so as to use no more than needed.
Next steps will be our waste footprint. We are transitioning all of our shipping materials to recyclable and/or biodegradable. Please recycle all of those materials. We are also asking our vendors (many of whom already comply with this) to send our raw materials in recyclable containers.
Our Carbon emissions and other gas byproducts of our process are already captured by our rigorous filtration systems, but we are working on finding and implementing biodegradable/compostable filters. This will help ensure that not only is our air clean, but that we aren't creating unneeded excess waste for landfills.
Finally, we are looking to implement solar and wind based energy capture systems in our next facility. We will also need to find appropriate energy storage systems that will align with the initiative as many battery systems are very difficult to dispose.
We can limit our environmental impact with very little excess cost, no change to the quality or value of the product, and with almost no re-training or additional difficulty for our people. If it is really this easy, why wouldn't we. It is always the right thing to do the right thing.